The 110th anniversary, for FILA, is the occasion to celebrate the innovative and daring spirit of the brand with unexpected collaborations that propel the action one step further. The next one is Y/PROJECT.
Since the appointment of Glenn Martens as Creative Director in 2013, the Paris based label Y/PROJECT has been carving a niche of its own, combining a conceptual drive with intricate constructions and inventive, playful detailing. Martens’ silhouettes are as thought provoking as they are grounded in real life, with quite an emphasis on individuality and independence. Having won the renowned ANDAM Grand Prize twice in 2017 and 2020, Y/PROJECT keeps growing as one of the most original voices in contemporary fashion, focusing on an unmistakable identity in which unisex styles share space with the hyper masculine and the hyper feminine, and insouciant historical references.
The collaboration with FILA is the marriage of two identities, resulting in a unique collection that fuses the design aesthetic of both brands. Glenn Martens gave a warped Y/PROJECT twist to FILA staples such as the t-shirt, the hoodie, the polo neck dress, and the windbreaker, as well as caps, sneakers, weekend, and tennis bags. Each piece is characterized by details that allow multiple ways to wear the garment, making it one’s own: double collars, strategically placed snap buttons, asymmetrical buttoning, double sweats, and a shoulder strap that looks caught in the wind. There is not one single way to own an item: everything is possible, and independent interpretations are welcome. As a whole, the collection exudes a bold streetwear feel that is made even bolder by the graphic play of juxtaposed logos.
“I see this collaboration, really, as a marriage of Y/PROJECT’s experimental spirit and FILA’s innovative drive grounded in sportswear – says Glenn Martens – The process was as easy as it was fun, and it allowed me to openly explore a streetwear direction that felt new. There is a fresh, happy vibe to the endeavor that I think is right for this moment”.
